AI Insights · Timothy · January 2023
Top 5 Hasbro Games Performance on Unified Platform in Kenya Q4 2022
Analyzing the performance of Hasbro's top 5 games in Kenya during Q4 2022 reveals interesting trends in downloads, revenue, and active users.
In the fourth quarter of 2022, Hasbro's top 5 games showcased varied performance metrics on a unified platform in Kenya. Here’s a detailed breakdown of each game's performance in terms of weekly downloads, revenue, and active users.
PJ Masks™: Moonlight Heroes saw a notable increase in weekly downloads, which rose from approximately 1.2K in early October to about 1.8K by the end of December. Weekly active users followed a similar upward trend, climbing from around 4.1K to nearly 4.9K over the same period. Revenue for this game peaked modestly at $8 in the last week of November, followed by $6 in the first week of December.
Power Rangers: Legacy Wars also experienced growth in weekly downloads, starting at about 661 downloads at the end of September and reaching approximately 1.6K by the end of December. Weekly active users increased from around 2.1K to roughly 3.1K during the quarter. The game’s weekly revenue showed small fluctuations, peaking at $6 in the third week of November.
Epic Prankster: Hide and shoot had a mixed performance in terms of downloads, beginning with around 1.2K in late September, dropping mid-quarter, and then rebounding to approximately 1.1K by the end of December. Weekly active users also showed variability, with a rise from about 1.8K in late September to nearly 1.9K by the end of December. Revenue for this game remained negligible throughout the quarter.
PJ Masks™: Hero Academy observed an increase in weekly downloads, starting at about 982 in late September and reaching approximately 1.1K by mid-December. Weekly active users saw a similar trend, growing from around 2.1K to nearly 2K by the end of December. The game's revenue was minimal, peaking briefly at $1 in late October.
Scrabble® GO - New Word Game maintained a steady download rate, with minor fluctuations, starting at around 420 downloads in late September and ending at about 339 by the end of December. Weekly active users declined slightly over the quarter, from approximately 3.1K to about 2.6K. Revenue for this game showed several peaks, with the highest being around $109 in the last week of December.
These insights, sourced from Sensor Tower, provide a comprehensive overview of the performance trends for Hasbro's top 5 games in Kenya during Q4 2022. For more detailed analytics and insights, visit Sensor Tower.
